Without high rankings in the top 30 positions on the major search
engines for keywords and phrases related to your products and services,
you are missing the opportunity to create awareness and inform prospects
of your products and services. Research shows that 80% of all web
sites are found through search engines using keywords or key phrases.
Additional studies have shown that only the top 30 search results
from any search engine will generate significant traffic. Increasing
the ranking of your company in these engines is key to the success
of your site.
Positioning or "ranking" analysis is imperative to a successful
online keyword marketing strategy. By analyzing keywords and key
phrases that may be used to search for your products and/or services,
The Rankin Group can determine the best place to start with your
site positioning. Truly successful positioning cannot be achieved
without communication with the site designers. Different search
engines evaluate different aspects of a web page in ranking web
pages on their sites. We will communicate the requirements to your
site designers (the Rankin Group, Ltd.) to achieve a ranking in
the top 30 search results. By using analysis, design, and implementation
methods over an extended period of time, your site will benefit
from a consistent, measurable increase in search engine visibility.